Bachelor of Science in Apparel and Merchandising - Apparel Design and Production

The Apparel Design and Production concentration focuses on the development of knowledge and skills necessary to engage in the design and creation of textile and apparel goods for an identified target market. This includes coursework in aesthetics and design, fashion/trend forecasting, fashion illustration, pattern development, material selection (e.g., fibers, fabrics, dyes/finishes), apparel construction techniques, computer-aided design (CAD), historic textiles and costume, and social-psychological aspects of dress.

Learning Outcomes
Students will demonstrate mastery of core knowledge and skills specific to their program/concentration areas. The three concentration areas include:

Apparel Design and Production: core knowledge and skills include use of industry-related technology for sketching, pattern drafting, marker making, constructing, and cross-discipline knowledge and skills in conceptual design, technical production specifications communication, materials sourcing, and marketing.
Merchandising: core knowledge and skills include consumer behavior and market research, retailing, assortment planning, merchandise buying, sales and customer service, advertising and promotion, and cross-discipline knowledge and skills in accounting/budgeting, purchasing, management, and marketing.
Product Development: core knowledge and skills include market research, product design and development, prototypes, specification sheets, global sourcing, and supply chain management. Skills in this concentration are enhanced through industry-related technology. Students will be able to assess and synthesize multiple factors in creating/producing quality products, services, and design solutions. The factors will address human, design, industry and business, global, science, and technology sensitivities.

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