Bachelor of Business Administration in International Business - Marketing

Our international business major is designed to equip you with both strong business skills and the ability to work comfortably in more than one corner of the global marketplace.

The requirements of the major are designed to allow you to choose an optional concentration in finance or marketing. Some international business majors also declare a second major, such as foreign language or another business area.

To ensure success, competency in a second language and thorough exposure to a chosen second culture through study abroad or a one-semester international internship are graduation requirements.

As business, governmental and nonprofit entities operate in an increasingly global environment, their success demands trained professionals who understand events and cultures outside their own.
The international business major is part of the nationally recognized JMU College of Business. Most business, government, and not-for-profit enterprises operate today in a global environment. Success is more certain for those who are aware of events and cultures outside of their own. The program's goal is to equip students with the ability to work comfortably in multiple areas of the global marketplace through interdisciplinary study. International business majors take specialized courses in all the business disciplines (e.g. international accounting, international marketing) as well as courses in a foreign language.

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