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Master of Business Administration - Marketing

在北卡羅來納大學教堂山分校
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United States

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課程級別

碩士學位課程

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US$142,728  (2024)

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4 Semester(s)

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12 August 2024

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7.0 IELTS

UNC Kenan-Flagler's MBA degree program features highly coordinated, flexible classes with a global perspective that prepare you to achieve a new level of professional and leadership success in just two years. Students benefit from small class sizes, a core curriculum that is complemented by optional career concentrations, allowing students to craft an individualized educational experience, and the experience of their peers through their diverse study groups. To be effective, managers must view products, services and customers as assets. The Marketing concentration builds skills in four key areas: Customer Management examines cutting edge topics such as one-to-one marketing, data mining, customer profitability, customer acquisition, customer development and customer retention Product Management involves the development of new products and management of existing products, and encompasses both goods and services in traditional markets as well as the technology-intensive Marketing Strategy examines decisions facing managers concerning market selection, entry timing, positioning, targeting, and execution approach in domestic and global markets Market Analysis builds skills in: critically analyzing brand, market and firm level data to guide marketing decisions familiarizes students with data sources, tools and techniques in common use the building and use of marketing models.

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  • 課程總長: 4 Semester(s)
  • 費用: US$142,728
In學年take 位置
Fall (August), 2024 Chapel Hill
Fall (August), 2025 Chapel Hill

Entry requirements for 北卡羅來納大學教堂山分校

Admission to the UNC Kenan-Flagler full-time MBA program requires the completion of our online application.

We require transcripts of all academic work completed at the baccalaureate/undergraduate and graduate level.
The Admissions Committee requires two professional recommendations, preferably from supervisors.
Statement of purpose
a bachelor's degree (based on a four-year curriculum) completed before graduate study begins or its international equivalent with an accredited institution
an average grade of B (cumulative GPA 3.0) or better
The internet-based TOEFL exam = 90
The IELTS exam = 7

English language requirements

托福(TOEFL iBT)總分: 90.0

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  • If you aren’t eligible for the above entry requirements, you might want to explore pathway options at 北卡羅來納大學教堂山分校. If you want to find out more, please speak to our counsellors.

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