Bachelor of Science in Business Administration - Logistics and Supply Chain Strategies
在加州州立大學佛雷斯諾分校
關於課程
Logistics is associated with the movement, storage, and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.
What You Can Learn
How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
The management of the physical flow of products and information throughout the entire supply chain.
How to build a marketing plan for the person or firm interested in the development of a new product or service.
The Policies and practices of firms engaged in international world trade.
The Development and application of marketing strategies in sports and sports-related industries.
The use of the internet as a source of marketing information and as a marketing tool.
What You Can Learn
How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
The management of the physical flow of products and information throughout the entire supply chain.
How to build a marketing plan for the person or firm interested in the development of a new product or service.
The Policies and practices of firms engaged in international world trade.
The Development and application of marketing strategies in sports and sports-related industries.
The use of the internet as a source of marketing information and as a marketing tool.
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開始日期及學費
如何申請
Entry requirements for 加州州立大學佛雷斯諾分校
Original or certificated copies of in-progress or final transcripts.
High school (or secondary and higher secondary) transcripts, mark sheets or gradereports with literal English translation.
Statement of purpose, principal's or teacher's recommendation is encouraged not required.
IELTS: 6.0 or with 5.5 Band score in each section
TOEFL IBT: 61, TOEFL PBT : 550
English language requirements
托福(TOEFL iBT)總分: 61.0
最後申請期限:
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