Ontario College Diploma in Business - Marketing

This two-year business marketing diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career. This business marketing program covers customer analysis, segmentation and targeting, integrated marketing communications, pricing and distribution strategies, and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design and publishing applications.

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