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關於課程
A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle. The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences. To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life. Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle. Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects. On graduating from this programme, students will join the group of British School of Fashion alumni, many of whom occupy a global presence, at senior level in the fashion industry.
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開始日期及學費
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- 課程總長: 16 Month(s)
- 費用: GB£20,667
In學年take | 位置 |
---|---|
Trimester 2 (January), 2024 | Spitalfields |
Trimester 2 (January), 2025 | Spitalfields |
Trimester 2 (January), 2026 | Spitalfields |
如何申請
Entry requirements for Glasgow Caledonian University
UK honours degree 2:2 (or equivalent).
Academic IELTS Average Score of 6, with no element less than 5.5. TOEFL Internet-based test overall score of 78 with minimum element scores of reading at 18, listening at 17, speaking at 20 and writing at 17
English language requirements
托福(TOEFL iBT)總分: 78.0
最後申請期限:
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