Master of Science in Marketing

The STEM-designated full-time Master of Science in Marketing with a concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications. Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback. Test, apply and master breakthrough marketing ideas—ahead of the industry. The Master of Science in Marketing harnesses the research firepower of one of the most respected universities in the world while connecting multiple disciplines. The MS in Marketing program will prepare you to excel in a digital, global, and start-up environment. In our program you will:
Analyze primary and secondary data, build customer datasets, conduct advanced analytics,
Integrate digital platforms and social media into marketing and communication plans,
Manage brand audits, assess brand equity, and develop branding strategies,
Detect relevant trends and patterns that can improve marketing performance,
Identify appropriate use and design of qualitative and quantitative research methods to gain customer insights,
Explore competitive economics and strategic intelligence during the marketing planning process,
Assess market viability for innovative products and services,
Identify market entry and exit strategies for new and maturing products/services, and
Integrate theories of consumer psychology to understand customer decision-making and behavior.

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