Bachelor of Business - Visual Cultures

The modern business world is changing at breakneck speed. Ongoing digital and operational disruption present unique challenges – as well as opportunities. We need new leaders who are agile, entrepreneurial and, above all, able to innovate under the toughest of conditions. Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business. You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices. You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline. No matter how you specialise, you'll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills. You'll develop your professional business skills as you work in diverse teams, present business strategies and use the software that's essential in modern business. You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

The Visual Cultures major brings together multidisciplinary approaches to visual culture, from the moving image to art history and art theory. Today's world is image-saturated, from art to advertising, propaganda to photography, fashion to film, architecture to graphic design, and from newsfeeds to Instagram. As digital technology expands, more and more people become active producers and consumers of visual culture. In this major you will learn how visual meaning is socially, politically and culturally constructed and received in the past and the present.

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