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Bachelor of Communication in Advertising

在皇家墨爾本理工大學
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位置

Australia

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課程級別

學士學位

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AU$103,680  (2022)

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3 Year(s)

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04 February 2023

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6.5 IELTS

The Bachelor of Communication (Advertising) has three distinct focuses: art direction, copywriting, and strategy planning/account management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers. This degree offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes. Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management. Graduates become innovative advertising strategists, copywriters and art directors. You can work strategically and creatively, locally and globally, and move seamlessly across disciplines and organisations that use advertising.
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  • 課程總長: 3 Year(s)
  • 費用: AU$103,680
In學年take 位置
Semester 2 (July), 2022 Melbourne
Semester 1 (February), 2023 Melbourne
Semester 2 (July), 2023 Melbourne
Semester 1 (March), 2024 Melbourne
Semester 2 (July), 2024 Melbourne
Semester 1 (March), 2025 Melbourne
Semester 2 (July), 2025 Melbourne
Semester 1 (February), 2026 Melbourne
Semester 2 (July), 2026 Melbourne

Entry requirements for 皇家墨爾本理工大學

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school qualification) with a minimum 65% average.
IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)

English language requirements

托福(TOEFL iBT)總分: 79.0

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  • If you aren’t eligible for the above entry requirements, you might want to explore pathway options at 皇家墨爾本理工大學. If you want to find out more, please speak to our counsellors.

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