關於課程
The MA Advertising and Design programme gives students the opportunity to prepare for careers in advertising and well as correlated fields in communication design. Based on an interdisciplinary approach, the programme is supported by three pillars: Design, Research, and Business. The Design pillar approaches the elaboration of communication campaigns as a design process, providing a framework for its development, as well as equipping students with an understanding of design principles across specialised areas such as graphic, typographic and digital design. The Business pillar is offered in collaboration with the Leeds University Business School - a top 100 business schools worldwide - and introduces students to essential knowledge in consumer behaviour and media planning, enabling them to develop effective communication strategies based on market insights and brand positioning. Finally, the Research pillar focuses on skills that are valuable to both academia and industry. Students will explore primary and secondary research methods, seamlessly integrating those into the design process, informing and evaluating their production using both quantitative and qualitative data. Moreover, students will have the option to expand those skills further by working on dissertations or research papers.
Flexibility, resilience and transferable skills are desirable attributes for creative industry professionals. In the School of Design, as well as providing you with research led, industry informed subject-specific knowledge, we aim to equip you with the best possible skills for a variety of future careers. This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.
Flexibility, resilience and transferable skills are desirable attributes for creative industry professionals. In the School of Design, as well as providing you with research led, industry informed subject-specific knowledge, we aim to equip you with the best possible skills for a variety of future careers. This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.
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開始日期及學費
如何申請
Entry requirements for 里茲大學
A bachelor degree with a 2:1 (hons) or equivalent qualification. IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill. TOEFL (Test of English as a Foreign Language) of 92 with no less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing.
English language requirements
托福(TOEFL iBT)總分: 88.0
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