Master of Science in Marketing Communications and Advertising

You will gain a deep knowledge of each marketing communications channel, with a focus on advertising. You will develop communications plans that stand up to academic scrutiny, present your work to industry experts and make recommendations to ad agency directors. You will pitch to professionals, who will critique your technique and your response to a brief. Your work will build into a portfolio you can be proud to show recruiters.

Graduates from this course will be ready to jump into a variety of advertising, communications and digital marketing roles.

Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters.

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