Bachelor of Arts in Advertising

The advertising major teaches students to build brands in a global marketplace. To do that means engaging consumers, thinking strategically and gaining critical insights in order to create content that moves consumers to action—whether it be casting a vote, buying a product, visiting a website, re-tweeting a post, making a donation in support of a cause, building brand advocacy, etc. Students also learn the social, legal and ethical implications of advertising in a complex world. The curriculum is both conceptual and applied with foundational courses in content ideation, copywriting, account planning, design, media strategy and campaigns with an array of electives in areas such as sports promotion, multiplatform content strategy, social and emerging media, social media analytics and international advertising and public relations, to name a few. These courses and a required internship allow students to specialize in a chosen area and develop a professional network. Marquette advertising majors have won national recognition for proposals created for Saturn, Banc of America Investment Services, Toyota, The New York Times, Pizza Hut, Florida's tourism board and other clients.

As a Marquette advertising major, you'll gain professional experience and pack your portfolio with local and national internships with employers such as MillerCoors, Walt Disney World, Adweek magazine, the Milwaukee Brewers, Six Flags Great America, the National Multiple Sclerosis Society, and Procter & Gamble. From large national advertising agencies and corporate marketing departments to smaller, specialized ad shops, Marquette advertising majors find an abundance of internships in Milwaukee and Chicago, many of which lead to full-time employment after graduation.

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