Master of Arts in Psychology - Social and Consumer Psychology
在纽约大学
關於課程
The Social and Consumer Psychology area of focus (SCP) is an informal track within the M.A. Psychology Program that does not appear on students' transcripts.
If you are a prospective applicant interested in the SCP area of focus, you should apply directly to the M.A. Psychology Program and indicate Social & Consumer Psychology as your area of interest.Social and Consumer Psychology focuses on the psychological factors influencing consumer behavior, including purchase behavior, effect of social influence, information processing of product/marketing messages, motivated goal and decision making, and assessment of marketing and advertising communication effectiveness. How organizations manage brands and situational change through leadership, structure and processes is also addressed.Core concepts in perception, memory, social psychology, motivation, self-regulation, industrial/organizational and personality psychology are applied to consumer behavior. Statistical and research methodology training is intrinsic to the field of social and consumer behavior. The unique combination of NYU?s resources enables students to study social psychology and consumer behavior from a research perspective. Access to courses and faculty in other departments and schools within NYU allows a student to select and prepare for different career directions.
If you are a prospective applicant interested in the SCP area of focus, you should apply directly to the M.A. Psychology Program and indicate Social & Consumer Psychology as your area of interest.Social and Consumer Psychology focuses on the psychological factors influencing consumer behavior, including purchase behavior, effect of social influence, information processing of product/marketing messages, motivated goal and decision making, and assessment of marketing and advertising communication effectiveness. How organizations manage brands and situational change through leadership, structure and processes is also addressed.Core concepts in perception, memory, social psychology, motivation, self-regulation, industrial/organizational and personality psychology are applied to consumer behavior. Statistical and research methodology training is intrinsic to the field of social and consumer behavior. The unique combination of NYU?s resources enables students to study social psychology and consumer behavior from a research perspective. Access to courses and faculty in other departments and schools within NYU allows a student to select and prepare for different career directions.
- 實習機會
開始日期及學費
如何申請
Entry requirements for 纽约大学
You must receive your undergraduate degree (U.S. baccalaureate or equivalent) from an institution of recognized standing before enrollment in the Graduate School.For the TOEFL, the Graduate School recommends that the applicant achieve a minimum TOEFL score of 100 on the internet-based test. For the IELTS, a minimum overall band score of at least 7 is recommended.
English language requirements
托福(TOEFL iBT)總分: 100.0
最後申請期限:
這個日期的預約已滿,聯絡IDP的顧問以獲得詳細資訊
更多資訊
評價與排名
近期活動
想了解更多關於此處的資訊?請看 IDP如何蒐集並展示課程資訊. 此處的資訊內容若有誤,IDP不負任何責任與義務。建議您直接洽詢IDP的專業顧問,以獲得最新最準確的資訊。
我們開始吧!
一鍵註冊或登入
檢視清單 或關閉此視窗以繼續搜尋