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Bachelor of Science in Marketing - Hospitality and Tourism Management

在普渡大學
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United States

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課程級別

學士學位

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8 Semester(s)

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13 May 2024

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6.5 IELTS

Marketing is a dynamic field that prepares students for a variety of careers ranging from brand and product management to marketing research and analytics to advertising and public relations. What makes marketing exciting is that it has both an analytical and a creative aspect. A marketing career can be a good fit for a student with either a liberal arts or technical background.

Marketing helps engage customers, builds strong customer relationships, and creates customer value. Today?s successful companies share a customer focus and a strong commitment to marketing. The two-fold goal of marketing is to attract new customers by promising superior value and to retain and grow customers by delivering value and satisfaction. To engage customers in long-term relationships, outstanding companies aim to generate customer loyalty by providing higher levels of customer satisfaction. They delight customers by promising what they can deliver and then delivering more than they promise. Delighted customers make repeat purchases and spread the word about their good experiences to others.

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  • 課程總長: 8 Semester(s)
  • 費用: 無法取得
In學年take 位置
Spring (January), 2024 West Lafayette
Summer (May), 2024 West Lafayette
Spring (January), 2025 West Lafayette
Summer (May), 2025 West Lafayette
Fall (August), 2025 West Lafayette
Spring (January), 2026 West Lafayette
Summer (May), 2026 West Lafayette

Entry requirements for 普渡大學

All students who plan to attend Purdue University are required to provide official, final transcripts. SAT or ACT scores with writing is strongly encouraged for international citizens. International citizens who submit an exceptional SAT Evidence-Based Reading and Writing(new), SAT Critical Reading(old), or ACT English score may be exempt from submitting additional scores. TOEFL ibt - 80, IELTS - overall score of 6.5 or higher with at least a 6.0 in each section.

English language requirements

托福(TOEFL iBT)總分: 80.0

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