關於課程
Advertising professionals are creative communicators who find solutions to meet the needs of clients and consumers. Public relations professionals manage the relationships between organisations and the people they rely on. Together, advertising and public relations help organisations change stakeholder behaviour through story-telling that is compelling and ethical. In this course, you'll learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that you'll require including written, oral, visual and interpersonal that are transferable across industry sectors. You'll be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable you to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques. This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace. Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex environments. These skills mean you will be ready to face the challenges of whatever fast-changing context you will be working in.
In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques. This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace. Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex environments. These skills mean you will be ready to face the challenges of whatever fast-changing context you will be working in.
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開始日期及學費
學費僅供參考。立即與我們的留學顧問聯繫了解最新資訊。
- 課程總長: 3 Year(s)
- 費用: 無法取得
In學年take | 位置 |
---|---|
Semester 1 (February), 2024 | Kelvin Grove |
Semester 2 (July), 2024 | Kelvin Grove |
Semester 1 (February), 2025 | Kelvin Grove |
Semester 2 (July), 2025 | Kelvin Grove |
Semester 1 (February), 2026 | Kelvin Grove |
Semester 2 (July), 2026 | Kelvin Grove |
如何申請
Entry requirements for 昆士兰科技大学
Satisfactory completion of Year 12 in an Australian school system or equivalent. Select the country where you completed your studies to see a guide to the grades you need to apply for this course. We accept English language proficiency scores from the following tests - TOEFL iBT - 79, IELTS Academic - 6.5
English language requirements
托福(TOEFL iBT)總分: 79.0
最後申請期限:
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關於昆士兰科技大学
CRICOS碼:096577J
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