Graduate Certificate in Business (Strategic Advertising)

This course is designed to extend your real-world strategic advertising knowledge and skills. The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising. In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts. Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both. Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational, and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, marketing management, integrated marketing communication and research.

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