Master of Business (Marketing)

This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services. In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.

This course is designed for marketing practitioners to freshen or further their skills, or for those seeking a career change to this field. You will develop marketing management skills as they apply to a business with a practical focus on the identification of opportunities and threats in domestic and international industries, the development of marketing strategies, tactics and plans for such opportunities and threats, the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation, and the consideration of new theories, concepts and techniques in marketing management.

Careers and outcomes
Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.
Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

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