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Master of Business (Public Relations)

在昆士兰科技大学
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Australia

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課程級別

碩士學位課程(授課型)

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1 Year(s)

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22 July 2024

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6.5 IELTS

This course is designed to extend your real-world public relations knowledge and skills. Public relations focuses on how to build organisational relationships, write for and liaise with the media, and make public relations decisions across the corporate, government, agency and not for-profit sectors. In undertaking this study area you will also acquire the skills to manage public relations issues, respond to public opinion and work to protect reputations for real world organisations. Throughout the course you will develop a portfolio of work to demonstrate your advanced knowledge, skills and potential to employers. Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice.

This course is designed for practitioners to sharpen or further their skills, or for those seeking a career change to this field. The discipline studies are designed as a comprehensive survey of public relations. They provide an overview of the foundations of public relations theory and practice, problems and opportunities in communicating with the corporate audience, development of mass media strategy and tactics, and a systematic exploration of the planning, management and evaluation of public relations campaigns.

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  • 課程總長: 1 Year(s)
  • 費用: 無法取得
In學年take 位置
Summer (November), 2023 Brisbane
Semester 1 (February), 2024 Brisbane
Semester 2 (July), 2024 Brisbane
Semester 1 (February), 2025 Brisbane
Semester 2 (July), 2025 Brisbane
Semester 1 (February), 2026 Brisbane
Semester 2 (July), 2026 Brisbane

Entry requirements for 昆士兰科技大学

As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form. A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale). Master of Business - 2 year program: A completed recognised bachelor degree in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale). Select the country where you completed your studies to see a guide to the grades you need to apply for this course. We accept English language proficiency scores from the following tests - TOEFL iBT - 79, IELTS Academic - 6.5

English language requirements

托福(TOEFL iBT)總分: 79.0

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  • If you aren’t eligible for the above entry requirements, you might want to explore pathway options at 昆士兰科技大学. If you want to find out more, please speak to our counsellors.

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