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Master of Business (Strategic Advertising)

在昆士兰科技大学
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位置

Australia

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課程級別

碩士學位課程(授課型)

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AU$49,650  (2022)

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1 Year(s)

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18 July 2022

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6.5 IELTS

This course is designed to extend your real-world strategic advertising knowledge and skills. The advertising study area is focused on equipping you with an understanding of crucial advertising theory and contemporary practice. It will empower you with critical thinking, problem solving and a strategic insight to face real world challenges and diverse business issues in the area of account service, planning, media, creative and digital advertising. In undertaking this study area you will also acquire effective professional communication and intercultural skills to work collaboratively with the advertising industry across diverse national and international business contexts.

The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both. Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research. QUT?s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.
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  • 課程總長: 1 Year(s)
  • 費用: AU$49,650
In學年take 位置
Semester 2 (July), 2022 Brisbane
Semester 1 (February), 2023 Brisbane
Semester 1 (February), 2023 Brisbane
Semester 2 (July), 2023 Brisbane
Semester 2 (July), 2023 Brisbane
Summer (November), 2023 Brisbane
Semester 1 (February), 2024 Brisbane
Semester 2 (July), 2024 Brisbane

Entry requirements for 昆士兰科技大学

Master of Business - 1.5 year program
February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
November: A completed recognised bachelor degree in advertising, public relations, marketing, mass communications or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).


IELTS Academic: 6.5 Overall with 6.0 in all other band. TOEFL iBT: 79 Overall with Listening 16, Reading 16, Writing 21, Speaking 18.

English language requirements

托福(TOEFL iBT)總分: 79.0

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  • If you aren’t eligible for the above entry requirements, you might want to explore pathway options at 昆士兰科技大学. If you want to find out more, please speak to our counsellors.

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