關於課程
The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or move into advertising, QUT offers you a choice of programs with an opportunity to do both. Advertising professionals communicate skilfully through various media the products and services offered by an organisation. Informational and often considered a persuasive marketing tool, advertising may be used in combination with other marketing tools, such as promotions or publicity. The strategic advertising major focuses on the management of the advertising function, including understanding consumers, creative and media strategy, campaign planning and research. QUT’s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.
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開始日期及學費
如何申請
Entry requirements for 昆士兰科技大学
Master of Business - 1.5 year program
February and July: A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
November: A completed recognised bachelor degree in advertising, public relations, marketing, mass communications or journalism with a minimum grade point average (GPA) of 4.0 (on QUT's 7 point scale).
IELTS Academic: 6.5 Overall with 6.0 in all other band. TOEFL iBT: 79 Overall with Listening 16, Reading 16, Writing 21, Speaking 18.
English language requirements
托福(TOEFL iBT)總分: 79.0
最後申請期限:
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關於昆士兰科技大学
CRICOS碼:085448J
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