Associate in Applied Science in Fashion Marketing and Communication

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within fashion systems. You identify and distill social, cultural, and economic trends and influence discourse on topics such as gender, race, consumption, and well-being. Taught by working professionals, the curriculum reflects the evolving fashion industry and the forces that shape it.
Employ an integrated approach to trend, visual, and consumer research along with design, strategy, creative thinking, and interpretation of data to extract insights.
Enjoy opportunities to work on live projects with companies such as Louis Vuitton, HUGO BOSS, Under Armour, COS, Mara Hoffman, and Byredo.
Think creatively and conscientiously about present-day concerns in electives on socially and environmentally responsible manufacturing and global practice.
Benefit from the opportunity to complete internships that develop your skills and network, making you a competitive member of the fashion industry.

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