關於課程
The study of consumer behaviour includes modeling individual and group perceptions, preferences, judgments, and choices. Research in marketing management may focus on product and service design, sales response function modeling, marketing strategy, pricing, measuring the effectiveness of communications efforts, and incentive and control mechanisms for managing channel relationships. Marketing research methods seek to improve study design as well as data collection and analysis to further organizational objectives.
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Entry requirements for 阿爾伯塔大學
Applicants must have an undergraduate degree from a recognized university and sufficiently high grades. They should also have a grade point average (GPA) for the last two years of full-time study of at least 3.0 out of 4.0 on the University of Alberta grade scale and from Canadian or American schools with a comparable scale. a score of at least 550 on the paper-based test or a total score of at least 88 (with a score of at least 20 in each of the individual skill areas) on the internet-based test is required for the TOEFL (Test of English as a Foreign Language), or a minimum of 6.5 (subject to change) with a band of 5.5 in each of the four areas is required for the IELTS (International English Language Testing System).
English language requirements
托福(TOEFL iBT)總分: 90.0
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