Master of Business Administration - Marketing

With a Marketing concentration, you develop the tools to make informed marketing decisions and execute successful marketing strategies. Through the Marketing concentration, you learn how to develop new products, conduct market research, plan advertising and promotion programs, create marketing strategies, provide superior customer service, understand electronic commerce, develop profitable pricing strategies and manage a brand. The UC Davis MBA program merges teaching excellence, pioneering research and a collaborative leadership program to prepare globally aware, agile leaders who are committed to making a positive impact on the world. The values and principles of social and environmental responsibility and diversity are woven into the very fabric of the school's tight-knit community. Led by internationally recognized faculty, the small class sizes foster camaraderie and close collaboration. The school offers a Full-time MBA program in Davis, and Part-Time MBA programs in Sacramento and the San Francisco Bay Area—and now virtually in an Online MBA program. A bold and innovative IMPACT (Integrated Management Project and Articulation and Critical Thinking) curriculum further integrates globalization, responsible business ethics and sustainability.

The Graduate School of Management's transformative student experience focuses on the management, analytical, and collaborative leadership skills graduates need to become more effective managers and confident business leaders who can drive change and results. Students work closely with faculty, business leaders and their peers on challenging team projects for corporate sponsors. Industry immersions in Biotechnology, Business Analytics, Sustainable Energy, Technology Finance, and Food and Ag bring top executives to present live case studies.

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