Doctor of Philosophy in Management - Marketing and Consumer Behaviour

The Marketing and Consumer Behaviour (MCB) field of the PhD program gives students a balanced foundation management theory to allow them to pursue research on consumer behaviour drivers and marketing trends. Our MCB students investigate strategic marketing planning and implementation issues and use cutting-edge analytical tools to generate insights into consumer purchasing patterns. Timeline: After completing coursework and a qualifying exam, students devote the remainder of their time in the program to the completion and defence of a doctoral dissertation.

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