Bachelor of Arts in Strategic Communication- Advertising

Advertising is the key revenue source for media. It?s all about turning products into brands, and using creativity to form a message to share with the public. Studying advertising teaches students to create a lasting concept - not just an avenue for sales. Our students learn to embed a brand in the minds of the public. Through creativity, advertising professionals build a message that can be shared with the public, and that the public can share among its members.

Our advertising students gain knowledge on the theory and principles of advertising, analytical and critical skills, ethical requirements, copywriting, research/data analysis techniques, and campaign design and execution requirements. Each of these areas is at the core of advertising. For students who are interested in this side of communication, this area of study tends to be a good fit.
Featured Courses

Advertising Media Planning
Advertising Account Planning
Principles of Integrated Communication

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