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Master of Arts in Strategic Communication

在明尼蘇達大學
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United States

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課程級別

碩士學位課程

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US$59,160  (2024)

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4 Semester(s)

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17 October 2024

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6.5 IELTS

The MA in strategic communication is designed to serve working communications professionals in advertising, public relations, corporate communications, nonprofit organizations, and government. The 33-credit program is conceptually and structurally distinct from the existing academic master's degree in mass communication in that it focuses on advanced professional study of communications strategy, media, planning, evaluation, and creative management. The University of Minnesota is one of only a handful of institutions to offer a professional master's program in strategic communication designed for the busy working professional. The MA in strategic communication curriculum is tailored to provide the best foundation for future communications leaders, recognizing that the communication industry is changing rapidly and is more volatile than ever. With Internet use moving well beyond its infancy, and massive organizational and global forces reshaping the U.S. economy, communications leaders face significant challenges and can prepare themselves through in-depth study of strategic process management.

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  • 課程總長: 4 Semester(s)
  • 費用: US$59,160
In學年take 位置
Fall (October), 2024 Minneapolis
Fall (October), 2025 Minneapolis

Entry requirements for 明尼蘇達大學

The minimum requirement for admission is a B.A. or equivalent. Professionals in strategic communication--currently employed in advertising, public relations, or marketing firms, or in a communications function within a corporation or nonprofit organization--must have a baccalaureate degree from an accredited U.S. institution or its foreign equivalent and at least two years professional experience. This professional experience should be in any of the following areas: account planning, account management, advertising management, media planning or buying, media sales, promotion marketing, corporate communications, public affairs, public relations, investor relations, direct marketing, sales management, marketing management, brand management, broadcast or print journalism, market research, content creation, or event management.

International applicants must submit score(s) from one of the following tests:
TOEFL
Internet Based - Total Score: 79
Internet Based - Writing Score: 21
Internet Based - Reading Score: 19
Paper Based - Total Score: 550
IELTS
Total Score: 6.5

English language requirements

托福(TOEFL iBT)總分: 79.0

下一個申請期限 01 November 2024

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