Master of Management (Advertising and Brand Management)

UniSA is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies so our degrees remain relevant to today?s business environment.The Master of Management (Advertising and Brand Management) will provide you with specialist expertise in digital media, the design and planning of effective media, and brand management strategy. You will graduate with the expertise to address complex digital media issues, and design successful marketing and branding strategies.Courses are designed in consultation with industry professionals, so you?ll learn through real-life case studies and develop the knowledge and expertise you need to address global business challenges.With flexible learning arrangements to best suit your individual needs, this degree can be studied face-to-face, online or in mixed mode. There are a range of options available to fast-track your learning.You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.Gain advanced marketing knowledge and skills to develop smart and robust solutions to complex marketing issues modern organisations face in today?s business climate.

Career outcomes - : With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

Advertising manager: supervising the production of advertising campaigns, developing plans to increase sales for clients, acting as a liaison between their agency and its clients
Brand manager: responsible for driving the growth of a brand, ensuring all aspects of a brand?s marketing and manufacturing match, creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Digital marketing manager: driving sales and conversions, optimising website usability, implementing digital and email marketing campaigns, analysing and reporting on website performance and other digital channel initiatives, driving search optimisation and Google adwords strategy
Marketing manager: overseeing and leading a marketing team and all functions, setting strategy, managing marketing plans, budgets and resources, assigning tasks and setting targets

• 獎學金
• 實習機會