Bachelor of Business Administration in Digital Marketing and eCommerce

You’re a strategic thinker who loves making connections in person and online. That’s how you know the digital marketing program aligns with your interests: It combines business skills in communication, media and technology that will prepare you for a future as a marketing leader.

With professors dedicated to teaching you the latest techniques, trends and tools, you’ll graduate from Western ready to deliver your digital expertise to companies. Content creation, Google Analytics, search engine optimization (SEO) and social media strategy will be some of the topics covered in your courses—with opportunities to address real marketing challenges via student competitions and projects.
Digital marketing grads from WMU Haworth are driving impactful marketing solutions for organizations both nationally and globally. You can find our Broncos at media agencies to medical technology companies and everywhere in between.

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