Bachelor of Science in Business Administration - Marketing

Earn your Bachelor of Science in Business Administration with a Marketing emphasis and prepare for an exciting career in a growing field.

As a marketing major, you?ll learn the latest techniques, strategies and skills in traditional, digital and social media marketing. Using the four P?s - product, price, place and promotion - you?ll discover how to develop effective marketing campaigns to meet consumer wants and needs. You?ll also research consumer trends and find the best ways to promote a product, service or experience.

UMSL?s bachelor?s degree in marketing will prepare you for success in an ever-changing digital world. You?ll take courses in content creation, e-commerce, search optimization, search marketing, paid advertising and social media, and get hands-on experience with the latest marketing software, including HubSpot, Salesforce and Google Analytics.
With an in-person or online degree in marketing from UMSL, you?ll gain the knowledge, skills and experience to land a fulfilling career with wide-ranging opportunities.

From branding, communications and product design to digital careers in the social media and web space, nearly every organization and business across every industry needs marketing managers to promote and sell their products or services.

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