Ontario College Graduate Certificate in Brand Management
關於課程
Analyze how a brand is perceived in the marketplace and discover meaningful insights that influence the development of brand strategies and plans. Identify the right combination of brand attributes to reflect and deliver the experience that the consumer expects from the brand. Learn how to develop commercial plans in order to maximize sales. Develop the brand story to connect with consumers, selecting the appropriate brand channels while building brand equity through the management of strategic promotional campaigns. Measure success using brand equity tracking tools. Remain on the forefront of industry trends, by applying innovative and creative thinking skills in all areas of brand development and management.
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開始日期及學費
如何申請
Entry requirements for 亞岡昆學院
Ontario College Diploma, Ontario College Advanced Diploma or Degree.
Applicants must have successfully completed at least one introductory marketing course from a recognized university or college.
International applicants must provide proof of the subject-specific requirements noted above along with proof of either: (IELTS / TOEFL) IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band, OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22, Listening 22, Speaking 22, Writing 22.
Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency.
English language requirements
托福(TOEFL iBT)總分: 88.0
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