Ontario College Graduate Certificate in Marketing Research and Analysis (Non Co-op)

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession. The Marketing Research and Analysis program develops your skills in the design and implementation of quantitative and qualitative research projects, questionnaire design, data collection, data analysis, and the presentation of results. Experienced, industry-connected faculty prepare you to plan, conduct and present marketing research studies - skills that are highly sought-after in the marketing research and public opinion research field.

In this program, you learn to investigate how and why people purchase or use products and services. In addition, you develop the skills to conduct marketing and public opinion research in the government, not-for-profit and private sectors.

The curriculum emphasizes the marketing research process including:

research design and project management
questionnaire construction
qualitative research, such as focus groups
data collection and manipulation

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