Master of Global Management in Creative Industries and Design Thinking

The World Economic Forum reports that empathy and collaboration are two critical abilities for global manager success. These are equally critical for those seeking careers in creative industries and industries that use design thinking. These abilities rely on the development of social capital. Students in this program have the ability to build sustainable, trusting relationships --- the basis of social capital --- with others from diverse parts of the world by developing a deep capacity for intercultural empathy, the ability to have an interpersonal impact and the ability to act with diplomacy. This program is designed to develop a student's social capital through field-based action learning, team-based projects and stretch assignments. This concentration is offered in collaboration with the Herberger Institute for Design and the Arts. https://herbergerinstitute.asu.edu

There is an entrepreneurial skills gap among traditional art and design graduates, which can be filled by this program. The National Strategic National Arts Alumni Project survey of over 100,000 art and design graduates indicates that while 77% of architecture graduates and 75% of fine arts graduates believe entrepreneurial skills to be somewhat or very important, only 24% and 21% respectively gained the necessary entrepreneurial knowledge and skills as undergraduates.

The MGM program with a concentration in creative industries and design thinking teaches students critical skills with an interdisciplinary focus to meet a current need in the globally expanding field of creative industries. Additionally, providing students with an entrepreneurial skill set strengthens their ability to connect interdisciplinary knowledge of the cultural industries with design thinking methodology, building on management skills and the ability to apply entrepreneurial vision to the globally interconnected sector of art and design. Students are exposed to design-thinking pedagogy as they increase their capacity for interpersonal communication, public communication, opportunity recognition, network and systems thinking, problem recognition and creativity, as well as demonstrated abilities in cultural leadership, knowledge of the creative industries, distribution of creative products, the creative process and management of innovation in the creative industries.

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