BA (Hons) Product Design

On our Product Design BA/BSc(Hons), you’ll have the chance to develop the skills needed to become a professional product designer. You’ll also gain and hone skills to create innovative products, defined through applied research, ideation and initial sketching, hands-on physical model-making, prototyping, digital visualisation, and animation. You’ll focus on finer details, too, such as manufacturing and commercialisation and you’ll consider what underpins the concepts of human-centred design and responsible design. The latter both help designers create inclusive and more sustainable products and business models.

You’ll also learn how to become a creative problem solver by identifying gaps in the market, understanding people's frustrations with everyday tasks and existing products, and develop ideas to solve them.

In Year 1 of the course, all students follow a common pathway. At the end of Year 1, you’ll then decide on which pathway they want to follow - either the BA(Hons) or the BSc(Hons). Both pathways have always been offered. However, if too few choose either route at this point, the University reserves the right to deliver only the larger of the two options.

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