MA Digital Fashion Innovation

Research is the fundamental driver for creative thinking and innovation. MA Digital Fashion Innovation students will be encouraged to develop this exploration and discovery through a focused and critical approach to reflective enquiry and future design practice. MA Digital Fashion Innovation encourages and supports designers to explore and work with advanced digital technologies, interrogate and question current fashion practice and challenge the ideals around how a product is realised. Fashion is currently recognised as one of the most damaging industries on the planet, abusing natural resources, dumping masses of redundant waste and product into landfill and flushing tonnes of chemicals into the oceans on a daily basis. It is therefore critical the practice of a designer acknowledges and attempts to address and integrate a conscious and considered approach to both the design and realisation of a fashion product.

These design problems will be addressed through applying a process of systematically questioning existing ideas and use innovative design methods to analyse and comprehend problems and behaviours to generate alternative, creative and experimental design solutions. MA Digital Fashion innovation recognises individuals and their aspirations and celebrates ideas, making, and creative risk-taking. Our guiding principle is to offer distinctive, exciting and challenging opportunities for you to engage in your respective subject disciplines. This will help you critically engage with, and redefine your particular approaches to your practices and position them within your chosen external, creative, economic, and cultural environment.

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