關於課程
Our MSc Consumer and Digital Marketing Analytics provides the opportunity to develop knowledge, understanding and skills across the marketing function, including: brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings.
Graduates from this course will develop a broad knowledge of marketing management subjects and will be able to demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. This course is intended to prepare students for a career in marketing and digital marketing or marketing analytics more specifically.
Careers
This course is aimed at those seeking to obtain employment in a variety of careers in marketing (e.g. digital marketing, customer insight management, marketing analytics) or in general management and business in large, medium sized and small organisations both in the private and public/government sectors. Some graduates may go on to set up their own businesses, while others may progress to further postgraduate study leading to a PhD.
The job market demands students with strong analytical skills to both make sense of data and also to interpret it in line with the company/brand or strategy in place. Those seeking employment in this competitive market require not only have strong data analysis skills but also to need to be able to understand the wider role that marketing plays within the organisation. Our course recognizes and adresses this demand for graduates with this combination of skills, knowledge, and practical understanding.
- 獎學金 - 查看所有獎學金
- 實習機會
開始日期及學費
如何申請
Entry requirements for 班戈大學
Undergraduate degree at 2.ii (or equivalent).
Applications from working professionals with non-graduate qualifications will be considered on an individual basis. It is highly desirable that candidates have work experience. Please contact us for more information.
For students whose first language is not English/Welsh an IELTS score of at least 6.0 (with no element below 5.5), or equivalent, is required.
TOEFL iBT (L-17, R-18, S-20, W-18) total-75
English language requirements
托福(TOEFL iBT)總分: 75.0
最後申請期限:
這個日期的預約已滿,聯絡IDP的顧問以獲得詳細資訊
更多資訊
近期活動
想了解更多關於此處的資訊?請看 IDP如何蒐集並展示課程資訊. 此處的資訊內容若有誤,IDP不負任何責任與義務。建議您直接洽詢IDP的專業顧問,以獲得最新最準確的資訊。
我們開始吧!
一鍵註冊或登入
檢視清單 或關閉此視窗以繼續搜尋