Bachelor of Science in Advertising
關於課程
The program is designed to blend traditional media theory with ever-evolving professional strategies, both in the classroom and in the community. Students graduating from this program will have the knowledge and tools to enter the advertising industry with both academic and practical skills, honed by a challenging array of both independent and team-based projects focused on a collection of creative, management, branding, and technological offerings.
Upon completion of a Bachelor of Science in Advertising, students will be able to demonstrate:
A strong understanding of communication effectiveness in terms of both written and oral communication.
Knowledge and competencies of strategy, account management, and branding by completion of an advertising plan.
Knowledge and competencies of strategy and idea generation, as well as skills in areas such as art direction, copywriting, and video development.
Knowledge and competencies of designing and conducting consumer research in the creation of consumer insight reports, using a variety of tools, analyzing data, and creating an advertising planning de-brief.
- 實習機會
開始日期及學費
如何申請
Entry requirements for 波士頓大學
You will need to send original or certified copies of your home country?s credentials as part of your application.
BU accepts results for the International English Language Testing System (IELTS). A total/overall score of 7 or higher will also satisfy BU?s English Language proficiency requirement for all programs.
BU accepts results for the Test of English as a Foreign Language (TOEFL) as evidence of English proficiency.* Students who are most competitive for admission will have a composite score of at least 90-100 and minimum scores of 20 in each section. The Board of Admissions looks closely at the score for each section as well as for consistency across all subscores within each single language proficiency test.
BU accepts results for the Duolingo English Test (DET) as evidence of English proficiency, which combines an English proficiency test with a brief video interview. Students who are most competitive for admission will have a total score of at least 120-130.
English language requirements
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