Master of Science in Media Science - Marketing Communication Research

Boston University’s Master of Science in Media Science: Marketing Communication Research (MCR) prepares you with instruction in advanced research methods to gain consumer insights, predict purchasing behaviors, evaluate the impact of media consumption, and analyze consumer decision-making processes about brands, services, products, and even political candidates. Over three semesters, students master quantitative and qualitative methods, tools and techniques to better understand audiences -- their values, likes, needs and wants -- and match that understanding to communication strategies.

Coursework includes: Contemporary Mass Communication, Communication Theory, Communication Research, Advanced Communication Research, Sampling Design and Measurement Techniques, and Technical Writing for Communication Research, Communication Writing. MCR students are also given the option to supplement the core requirements of their master of science degree with a sequence of courses focusing on social media analytics and, when successfully completing this sequence, to earn a Certificate in Data Analytics in addition to their master’s of science degree.

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