Bachelor of Business Administration in Marketing (Media Option)
在南阿肯色大學主校區
關於課程
Marketing is one of the fastest-growing fields in business. Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a business and its products.
SAU?s Marketing Media track gives students a broad knowledge of marketing but also gives them the opportunity to develop skills in areas like graphic design, website development, and social media. These skills would be especially useful to students who are interested in working at advertising agencies as well as those interested in handling all of the marketing responsibilities at smaller firms.
Topics Covered
In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.
Students in the Marketing Media track take Integrated Marketing Communications, Graphic Software Applications, Website Development for Business and Commerce, and Social Media for Business as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all Marketing majors.
Elective options include Free Enterprise Studies and Projects, art, information systems, mass communication, marketing, and mass media courses.
Students are encouraged to obtain internships related to their career plans.
Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement.
SAU?s Marketing Media track gives students a broad knowledge of marketing but also gives them the opportunity to develop skills in areas like graphic design, website development, and social media. These skills would be especially useful to students who are interested in working at advertising agencies as well as those interested in handling all of the marketing responsibilities at smaller firms.
Topics Covered
In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.
Students in the Marketing Media track take Integrated Marketing Communications, Graphic Software Applications, Website Development for Business and Commerce, and Social Media for Business as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all Marketing majors.
Elective options include Free Enterprise Studies and Projects, art, information systems, mass communication, marketing, and mass media courses.
Students are encouraged to obtain internships related to their career plans.
Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement.
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開始日期及學費
如何申請
Entry requirements for 南阿肯色大學主校區
Secondary School/University Transcripts. We require a 2.0 minimum GPA for all incoming freshmen.Upload your official Secondary Transcripts in English to the Application.A score of 500 or higher on the written TOEFL. A score of 173 or higher on the computerized TOEFL. A score of 61 or higher on the internet-based TOEFL. A score of Band 5.5 (overall) on the IELTS.
English language requirements
托福(TOEFL iBT)總分: 61.0
下一個申請期限 01 May 2024更多資訊
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