Bachelor of Business Administration in Marketing

Marketing involves the creation, communication, delivery, and exchange of value, involving multiple stakeholders, such as customers, businesses, non-profits, the environment and society. From an Instagram influencer’s posts to a vendor in an open market—marketing shapes our everyday lives.
The BBA in Marketing degree program at the Quinlan School of Business concentrates on developing difference-makers who value diversity, equity, inclusion, sustainability, and ethics in the aim to use marketing as a force for good in society.
PROGRAM HIGHLIGHTS
Through the combination of theory and practice, and the use of experiential collaborations with business and non-profit partners in the local and global communities, case studies, and research projects, students learn to apply marketing principles.
Through the integration of digital technologies, analytics, AI, data-driven research, insights and communication, students apply both the science and art of marketing to strategic problems in business and society.
Marketing faculty bring to the fore issues of social justice, sustainability, cultural competency, and ethics in the curriculum to foster values-based leaders and transformative learning. Students may also take business and marketing courses that offer an international focus at various campuses and/or university partnerships across the globe.
CAREERS - Account coordinator or manager, Brand/product manager, Content marketer, Data analyst or database marketer, Digital marketing specialist
Marketing research analyst, Marketing coordinator or manager, Media or account planner, Social media manager

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