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Bachelor of Science in Business - Marketing

在Miami University
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United States

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課程級別

學士學位

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8 Semester(s)

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19 August 2024

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6.5 IELTS

Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society. Studying marketing will help you understand how organizations use creative, analytical, and quantitative capabilities to reach consumers and other organizations. The study of marketing also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences. The marketing program offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing. The capstone options are client-based practicums to provide students with hands-on experience. The modern global society is placing an increasing emphasis on marketing knowledge and related skills. Global and domestic corporations’ manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy. This is true for both products and services as well as for-profit and not-for-profit institutions and supply chains.

Career opportunities for marketing graduates include advertising and promotion managers, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales. Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.

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  • 課程總長: 8 Semester(s)
  • 費用: 無法取得
In學年take 位置
Fall (August), 2024 Oxford
Spring (January), 2025 Oxford
Fall (August), 2025 Oxford
Spring (January), 2026 Oxford

Entry requirements for Miami University

Miami University's Farmer School of Business is annually recognized as one of the nation's best undergraduate business schools. Each year, the number of first-year applications for the Farmer School of Business (FSB) exceeds the number of spaces available. Admission to the FSB is competitive and based on a holistic and comprehensive review process which considers many factors to establish the context of students' achievements and demonstrated potential to be successful in its rigorous curriculum.

For Fall 2019, the middle 50% of students gaining direct entry into the FSB held an ACT Composite Score of 28-31 and/or a SAT score of 1280-1370. In addition, the middle 50% held a GPA of 3.75-4.04 (on a 4.0 scale). Twenty-five percent of the students offered direct admission had an academic profile that exceeded these ranges and 25% had a profile that fell below. The academic qualifications required for admission are wholly dependent on the strength of the applicant pool, and we encourage applications from candidates with diverse backgrounds.
Completion of formal secondary education in a pre-university curriculum
This education must culminate in the award of a diploma or the issuance of a leaving certificate or matriculation certificate generally recognized as the educational qualification necessary for admission to higher studies.

TOEFL Internet-based: 80. Paper-based: 550
IELTS (and IELTS Indicator) - Overall band: 6.5

English language requirements

托福(TOEFL iBT)總分: 80.0

最後申請期限:

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  • 職業發展
  • If you aren’t eligible for the above entry requirements, you might want to explore pathway options at Miami University. If you want to find out more, please speak to our counsellors.

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