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Bachelor of Science in Marketing- Strategic Insights and Analytics

在賓州大學大學公園校區
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United States

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課程級別

學士學位

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US$158,504  (2024)

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8 Semester(s)

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26 August 2024

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6.5 IELTS

Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences. Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a specialty track of prescribed and recommended courses.

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  • 課程總長: 8 Semester(s)
  • 費用: US$158,504
In學年take 位置
Summer (May), 2024 University Park
Fall (August), 2024 University Park
Spring (January), 2025 University Park
Summer (May), 2025 University Park
Fall (August), 2025 University Park
Spring (January), 2026 University Park
Summer (May), 2026 University Park

Entry requirements for 賓州大學大學公園校區

Official transcripts, which include all subjects studied each year and the grade/mark earned in each subject.
A minimum TOEFL score of 80 on the Internet-based TOEFL or 550 on the paper exam
A minimum IELTS score of 6.5 on the academic test
International Baccalaureate (IB): Score of 5 or higher on the English Language
Penn State requires first-year international students to submit an official score from the SAT or ACT examination.

English language requirements

托福(TOEFL iBT)總分: 80.0

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  • If you aren’t eligible for the above entry requirements, you might want to explore pathway options at 賓州大學大學公園校區. If you want to find out more, please speak to our counsellors.

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