Doctor of Philosophy in Business Administration - Marketing
關於課程
The subject of marketing is concerned with the exchange process between individuals and organizations. The objective of the doctoral program is to gain an understanding of how this process develops and evolves. Also, research methods for improving the practice of marketing for the benefit of organizations and institutions, consumers, and society are investigated. Most doctoral students accept academic positions upon completion. In addition to recommended course work, students participate in research projects, either individually or jointly with faculty or fellow students, and write an original dissertation. Current faculty interests in marketing include theoretical and institutional aspects of (1) product policies, (2) managing advertising and other forms of promotion, (3) establishing and managing distribution systems, (4) pricing decisions, (5) strategic planning, (6) competitive analysis, (7) consumer decision making, (8) marketing research and data analysis, (9) marketing organizations, (10) international marketing, and (11) social and political issues.
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開始日期及學費
如何申請
Entry requirements for 華盛頓大學
Please submit one official transcript from each university you have attended only when we have offered admission. The transcript should be sealed in an envelope with the school registrar’s signature across the seal and sent to us unopened. Please note that international applicants have to submit another official transcript to Graduate School Admissions when admitted. Reporting an English language proficiency test score with the following minimum score: TOEFL iBT: 92.
English language requirements
托福(TOEFL iBT)總分: 92.0
最後申請期限:
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