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Master of Science in Digital Marketing
在Dublin City University
關於課程
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed. The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
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如何申請
Entry requirements for Dublin City University
IELTS: Overall score 6.5 or above and 6.5 in writing and speaking. Other sections scores 6.0 or above.
TOEFL: Overall score 580 or above and all sections scores 55 or above., TOEFL iBT: Overall score 92 or above and all section scores 21 or above.
An Honours degree (H2.1) or higher in a Business discipline, or equivalent international qualification OR
An Honours degree (H2.1) or higher in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR
Professional qualifications plus 5 years or more relevant professional experience in Marketing.
English language requirements
托福(TOEFL iBT)總分: 92.0
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