Bachelor of Arts in Administration - Marketing

Marketing helps firms to inform and engage consumers. Through marketing, companies build reputation, drive sales, and develop growth.
Students learn the marketing knowledge and theories in our Marketing program. They will develop marketing skills by completing hands on projects and team activities. The marketing program gives students opportunities to learn the foundations of marketing, while practicing their knowledge for their future careers.
Courses in marketing provide real world experiences such as client marketing plans, advertising plans and market research studies taught by faculty who have worked in the field in such positions as brand managers, consultants, retail managers, and sales in the US and abroad.
Jobs/Careers/Employers/Industries:
According to the Bureau of Labor Statistics, marketing jobs are expected to increase faster than average by 8% until 2028. Advertising, promotions, and marketing managers make a median of 135,900 per year , while market research analysts make a median of 63,790 per year. Marketing jobs offer opportunities in for-profit companies, nonprofit organizations, and government agencies.
Marketing manager/specialist
Advertising manager/specialist
Brand manager
Digital marketing manager

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