It includes many different sectors:
From recreational youth sports all the way to major league sports both in stadium and on television or streamed online
From record labels to live concerts and festivals to streaming services like Pandora and Spotify
From movie and television studios and to movie theaters to cable and television networks, Hulu, Netflix, and YouTube
From Fiesta Village to Six Flags, Disneyland, and Universal Studios
From Hulk toy hands to replica lightsabers and everything in between
What is different about the Sports and Entertainment Marketing Concentration
Marketing is more than just advertising. It is an integral function in all organizations. It helps firms to inform, engage, and learn from consumers in order to satisfy the needs of consumers. Through the marketing function, companies build their brand and reputation, drive sales, and grow.
Students will learn general marketing knowledge and theories, but focus more on the aspects of marketing that are most relevant to the sports and entertainment industry, such as sponsorship, endorsements, licensing, pricing, operations, etc.
Students will gain first-hand experience planning, organizing, promoting, and operating sports and entertainment events through the two experiential learning courses required in the concentration (MTKG 5550 and MKTG 5500)
Students will develop marketing skills by working in teams to complete projects and activities.
Entry requirements for 加州州立大學聖博納迪諾分校
Official transcripts sealed in an envelope by school. Official high school diploma sealed in an envelope by school.High school overall GPA 2.5 or above. TOEFL (iBT 61 or PBT 500), IELTS (5.5 total band score) taken within 2 years. English translation of non-English documents.Academic records, certificates and diplomas must be an original or photocopy document stamped/signed by a school official, by the Ministry of Foreign Affairs, Ministry of Education or government authority.
English language requirements
想了解更多關於此處的資訊？請看 IDP如何蒐集並展示課程資訊. 此處的資訊內容若有誤，IDP不負任何責任與義務。建議您直接洽詢IDP的專業顧問，以獲得最新最準確的資訊。