Bachelor of Arts in Administration - Sports and Entertainment Marketing

The Sports and Entertainment industry fundamentally consists of services that can be consumed as either a participant or as a spectator, or both, but also involves many products related to the industry
It includes many different sectors:
From recreational youth sports all the way to major league sports both in stadium and on television or streamed online
From record labels to live concerts and festivals to streaming services like Pandora and Spotify
From movie and television studios and to movie theaters to cable and television networks, Hulu, Netflix, and YouTube
From Fiesta Village to Six Flags, Disneyland, and Universal Studios
From Hulk toy hands to replica lightsabers and everything in between

What is different about the Sports and Entertainment Marketing Concentration
Marketing is more than just advertising. It is an integral function in all organizations. It helps firms to inform, engage, and learn from consumers in order to satisfy the needs of consumers. Through the marketing function, companies build their brand and reputation, drive sales, and grow.
Students will learn general marketing knowledge and theories, but focus more on the aspects of marketing that are most relevant to the sports and entertainment industry, such as sponsorship, endorsements, licensing, pricing, operations, etc.
Students will gain first-hand experience planning, organizing, promoting, and operating sports and entertainment events through the two experiential learning courses required in the concentration (MTKG 5550 and MKTG 5500)
Students will develop marketing skills by working in teams to complete projects and activities.

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