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關於課程
Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.
Length: 2 years
Start: May 2024
Campus: Kitchener – Downtown
Credential: Ontario College Graduate Certificate
Length: 2 years
Start: May 2024
Campus: Kitchener – Downtown
Credential: Ontario College Graduate Certificate
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開始日期及學費
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如何申請
Entry requirements for 康尼斯多加學院
A two- or three-year diploma or a degree from an accredited college or university.
IELTS - 6.5 (with no band less than 6.0)
TOEFL iBT - 88
English language requirements
托福(TOEFL iBT)總分: 88.0
最後申請期限:
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