Master of Science in Business Analytics

Given the ever-increasing volume of data that businesses have access to today, there is a demand for employees who have computational, analytical and business strategy skills who can inform business decisions to increase efficiency and an organisation’s value. This Master of Science in Business Analytics has been developed with the aim of providing learners with the knowledge, skills and research capability to critically analyse, implement and evaluate big data concepts and techniques in order to generate valuable insights, thereby assisting with strategic business decisions, increasing productivity, profitability and an organisation’s value and market share.

Career Opportunities
On the basis of stakeholder feedback, the programme has been developed in order to provide learners with the skills and attributes employers in industry have identified as most desirable in the area of business or data analytics. The focus has been refined to develop modules that focus on the skills gap identified by prospective employers.
Respondents also saw prospective employers requiring a ‘hybrid’ of related skills sets, with students using the capstone Research Project module as an opportunity to research and specialise in a specific domain within the discipline.
Teamwork, problem solving and communication skills were constant themes, and respondents also emphasised the importance of project management, risk management, information technology, data analytics, business intelligence and decision modelling.

Aims and Objectives
This new MSc in Business Analytics aims to provide learners with the theoretical knowledge and practical skills to critically analyse, evaluate and implement big data concepts and techniques in order to generate valuable business insights. These insights will inform strategic business decisions designed to increase productivity, profitability and an organisation’s value and market share.

It has been designed with an integrated delivery from end‐to‐end covering a wide range of business strategy, analytics and technology topics whilst providing a focus on application and the regulation required in this area. The programme focuses on theoretical and contextual knowledge in core areas such as statistics, decision theory, business strategy and finance while also offering applied practical skills in contemporary topics such as data analytics, visualisation, modelling, simulation and forecasting, project management, big data and business application development. Learners who complete the full Master in Business Analytics (including the 25 ECTS capstone Applied Research Project) will also develop and enhance their research capability through critical enquiry and detailed analytical problem solving.

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