Graduate Certificate in Professional Selling and Business Development

Today’s professional selling environment is dynamic, virtual and borderless. It continues to outpace growth in other professions and has been named one of the top five high-demand specializations over the past decade in Canada. Students in Durham College’s (DC) Professional Selling and Business Development Ontario college graduate certificate (OCGC) program will gain global perspectives into the selling process, learn real-world, industry-standard selling methods, and be sales-ready by graduation to begin a promising future in the professional selling industry. Graduates will be recognized for their achievements and receive their Professional Sales Certificate from the Canadian Professional Sales Association (CPSA) to support employment in Canada and will be well-positioned to pursue additional CPSA designations, including Certified Sales Associate (CSA), Certified Sales Professional (CSP) and Certified Sales Leader (CSL). Graduates will also receive micro-credentials in Salesforce.com, LinkedIn Sales Navigator, and SmartFox Technologies.

Students will gain hands-on experience and come away with a deeper understanding of industry-accepted selling methodologies, prospecting, account and relationship management, business-to-business marketing techniques, negotiating, follow-up and tools and technologies that generate revenue and maintain long-term consultative relationships with business clients.

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