MSc Marketing

The MSc in Marketing enables you to explore the exciting world of modern marketing and its pivotal role in helping to shape and steer corporate strategies in business and other professional sectors.

This one-year full-time course gives you an in-depth understanding of key academic marketing theories, current marketing industry issues and the opportunity to gain practical experience abroad.

We work with the leading UK professional body, the Chartered Institute of Marketing (CIM), to offer you the opportunity to gain professional qualifications by taking advantage of the exemptions CIM Accredited Degree provides.

You will study core modules that include marketing management and strategy, behavioural science for marketing, marketing theory, contemporary marketing communication and business-to-business marketing. You will also select optional modules, ranging from digital marketing to the global sports business and complete a dissertation or business project.

The option also exists to take a module on the theory and practice of influencer and content marketing, which replaces the dissertation or business project and consolidates your knowledge gained from the course.

Away from taught learning, you will be able to take part in extracurricular activities such as the London marketing visit, which will give you valuable business insight and develop those vital networking opportunities. We recruit students from around the world onto our postgraduate programmes. Our students take part in live business projects, internships and placements as part of their studies, enabling them to apply their knowledge to practical challenges in the most forward thinking companies. We have an active alumni network of more than 36,000 graduates in over 140 countries.

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