Ontario College Graduate Certificate in Marketing Management

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective. The graduate has reliably demonstrated the ability to: formulate a marketing plan that will meet the needs or goals of a business or organization, develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target, formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs, develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets, evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.

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