Ontario Graduate Certificate in Advertising - Account Management

Humber’s Advertising - Account Management (AAM) graduate certificate program will prepare you to effectively manage a client-focused creative process. With your AAM skills you can choose to work either in an advertising agency or a company’s marketing department. Develop advertising campaigns with your team by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of creating and driving strong communication plans. This program has been running for years and is a success with graduates in many different roles in the industry.

In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months, you will prepare integrated communication plans designed to reach target audiences on the technology they are using. Work integrated learning begins after the successful completion of all courses in May. You will write creative briefs, set objectives, define strategies and work with teams to see some tactics come to life. This program is primarily directed at creating confident advertising agency account managers but is very adaptable to other communication or design-based roles. Students have worked for companies in need of skillful client, media and project management talent. Our graduates find jobs on both the client and agency side with local, national and international advertising agencies, marketing strategy agencies, and leading business and consumer brands.

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