In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months, you will prepare to be part of a team capable of driving effective communication to target audiences. Internships begin after successful completion of all courses in May.
This program is primarily directed at advertising agency account managers but is adaptable to other communication or design-based companies in need of skillful client, media and project management.
The AAM program is a unique, writing-intensive program that explores skills from the advertising and creative side and the project management process.
An underpinning of the coursework investigates how digital marketing and social media impact advertising today.
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in their final semester of study. After completing a work placement preparation course, students will be supported in marketing themselves to prospective employers in order to find a work placement that aligns with their personal career goals.
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Entry requirements for 漢博公立理工學院
A bachelor’s degree or advanced diploma. A minimum TOEFL score of 580 for paper-based test OR 88 (22L, 22W, 22S, 22R) for internet-based test or IELTS with an overall 6.5 aqnd No band below 6.0.
English language requirements
托福(TOEFL iBT)總分: 88.0
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